Case overview
Amlak Real Estate Developer is a leading real estate company renowned for its innovative and luxurious property developments in Egypt. To enhance their marketing efforts and present their projects effectively, they required high-quality brochures that resonate with potential buyers and investors.
These brochures needed to capture the essence of each project, from residential compounds to commercial spaces and vacation properties.


The Brief
The challenge was to design a series of brochures that would serve as key marketing tools for their premier projects:
Merida Compound
West 99 Mall
Water Valley Village at North Coast
Each brochure needed to reflect the unique identity of its project while maintaining a cohesive brand image for Amlak. The designs had to appeal to target audiences by highlighting key features, architectural details, and investment opportunities, all while maintaining clarity and sophistication.



Our Approach
We adopted a bespoke approach to create visually compelling brochures tailored to each project:
Merida Compound
West 99 Mall
Water Valley Village at North Coast
Across all brochures, we utilized:
- Captivating Visuals: High-quality renders, illustrations, and real-life photography.
- Structured Layouts: Clear sections for property features, specifications, and benefits.
- Engaging Content: Copywriting that emphasizes exclusivity and value while being easy to digest.


The Results
The brochures effectively captured the unique selling points of each project, creating a lasting impression on potential clients and investors. Feedback from Amlak highlighted the professionalism and aesthetic appeal of the designs, which played a key role in their marketing campaigns. These brochures now serve as essential assets for showcasing Amlak’s vision and quality in real estate development.