IG Investments

Case overview

IG Investments introduced Pathonex Disinfectant, a cutting-edge American product that eliminates viruses, bacteria, and fungi while being food-safe and eco-friendly.

Certified by the US Food and Agriculture Organization, the disinfectant offers unparalleled safety for use on food and meat, making it ideal for households and industries alike.

The Brief

Our task was to create a comprehensive brand identity and marketing campaign that emphasized Pathonex’s safety, efficiency, and certifications, ensuring its appeal to both professional and consumer markets.

Our Approach

We delivered a full branding suite including:

Tri-fold brochure & flyer

Detailed product information in a clean, professional format.

Business cards & rollup banners

Engaging visual elements for professional outreach.

Client IDs, bags, and bottle labels

Unified branding for a seamless product and customer experience.

The design integrated modern visuals, clear messaging, and trust-building elements to establish Pathonex as a premium choice.

The Results

The campaign effectively communicated Pathonex’s benefits, significantly increasing its visibility and trustworthiness.

IG Investments saw enhanced brand recognition and demand for Pathonex in key target markets, solidifying its leadership in disinfectant solutions.

9.5%

Decrease in bounce rate

22.5%

Increase in average session duration

130%

Increase in page views